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The social web has conditioned us to move through content-based sites quickly, and if we reach a site with an unclear thesis we’re likely to click to the next thing.An effective tagline can help promote and advertise your product or service.The objective is to use something that is catchy and memorable that will stay in a person's mind so when they see the product or service later they will purchase it.Here’s a few pointers and helpful reminders to get you started:1.Your Profile Photo This is your chance to be in the spotlight!